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Spring 2021 Trine Course Catalog

Marketing Minor (24 hrs.)

Ketner School of Business

Requirements

Core Courses (18 hrs.)

BA 123Business Concepts

3
 
ECO 213Microeconomics

3
Or
ECO 203Survey of Economics

3
 
MK 203Marketing

3
MK 323Integrated Marketing Communication

3
MK 423Personal Selling

3
MK 473Digital Advertising (SEM/SEO)

3

Marketing Electives (6 hrs.)

COM 301Media Practicum

1
COM 343Web Content Management

3
COM 353Public Relations Writing & Production

3
COM 363Rhetoric and Persuasion

3
COM 373Topics In Communication

3
COM 383Advanced Writing for the Media

3
COM 413Corporate & Organizational Communication

3
COM 433Media Law & Ethics

3
COM 453Public Relations Planning & Campaigns

3
COM 483Public Affairs Reporting

3
MK 313Retail Management

3
MK 343International Marketing

3
MK 353The Global Consumer

3
MK 363Buyer Behavior

3
MK 373Graphic Design Fundamentals

3
MK 433Marketing Management

3
MK 453Strategic Digital Marketing Certification

3
MK 463Marketing Research

3
MK 483Senior Seminar in Marketing

3
MK 493Selected Topics in Marketing

3
MK 6943Strategic Marketing Management

3
PSY 333Psychology of Personality

3
PSY 343Social Psychology

3
SM 393Sport Psychology

3

Total Credit Hours: 24