MK 453 Strategic Digital Marketing Certification

The number of digital marketing tools and the complexity of today's customer are rapidly evolving. The skills to design, analyze and evaluate email, content, social and search strategies are therefore critical for marketers' success. In this course, students will complete a suite of market-leading digital marketing and social media certification programs and use their acquired skills to make data-rich, strategic decisions about marketing strategy development and implementation. Certifications will include Google Adwords; Google Analytics; Hubspot Email, Inbound, and Content Marketing; Facebook Blueprint; Lynda.com Search Engine Optimization (SEO) and Mobile Marketing Fundamentals. Prerequisite: MK 203

Credits

3

Lab Hours

0

Lecture Hours

3

Prerequisite

MK 203