COM 353 Public Relations Writing & Production

Application of persuasive writing and communication principles and of document and visual design principles to the PR writing process, including changes due to social and new media. Develops knowledge and skill in writing, designing, and producing varied PR formats, such as news releases, media advisories, media kits, backgrounders, features, brochures, newsletters, and public service announcements. Considers persuasive factors in electronic media, such as video and audio news releases and new media. Prerequisites: COM 213 OR ENG 133, COM 253, or permission of instructor

Credits

3

Lab Hours

0

Lecture Hours

3

Prerequisite

COM 213 OR ENG 133, COM 253, or permission of instructor