Marketing Certificate
With Trine University's online certificate in Marketing, students will explore the advanced marketing knowledge, techniques and concepts needed to guide new product development, expand into new markets, and encourage customer loyalty. Emphasis is placed on consumer and organizational buying behavior, methods for identifying and selecting marketing strategies that build brand equity, and business concepts (ethics, globalization, motivation, finance, economics, etc.). This certificate program will prepare students to advance in the workforce or to pursue a degree. Required coursework for the Marketing certificate may be applied toward the online Bachelor of Science in Business Administration – Marketing Major program.
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Mission
The Online Certificate in Marketing at Trine University prepares students to succeed in the evolving marketplace by developing strategic marketing skills, empowering them to lead impactful campaigns and serve their organizations and communities.
Outcomes
Our program assures that students attain the following outcomes:
- Examine consumer behavior processes and trends using national and international concepts.
- Assess how global, political, and economic changes influence marketing strategies and business decision-making.
- Implement marketing communication strategies using traditional and digital media.
Certificate Requirements
Total Credit Hours: 16