Digital Marketing Certificate

With Trine University's online certificate in Digital Marketing, students will explore consumer behavior, major business functions, integration of digital media, variables of product, promotion, placement, and price, e-marketing, blogging, social media, and content management software. This certificate program will prepare students to advance in the workforce or to pursue a degree. Required coursework for the Marketing Certificate may be applied towards the Bachelor of Science in Business Administration – Marketing Major program.

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Mission

The Online Certificate in Digital Marketing at Trine University equips students with the skills to succeed in the evolving digital landscape, lead with innovative marketing strategies, and serve their organizations and communities through ethical and effective digital communication.

Outcomes

Our program assures that students attain the following outcomes:

1. Investigate specific challenges related to ethics, globalization, and motivation in digital marketing.
2. Analyze various new digital media technologies and techniques.
3. Identify core business principles in digital marketing and new media management.

Degree Requirements

Digital Marketing Certificate

BA 123	Business Concepts	3
MK 203	Marketing	3
COM 243	Digital Media Creation	3
MK 473	Digital Advertising	3
MK 453	Strategic Digital Marketing Certification	3
	Or
COM 343	Web Content Management	3
UE 111	Online Learning Orientation	1

Total Credit Hours: 16