Bachelor of Science in Business Administration - Marketing Major (120 hrs.)

The marketing major offers a strong business foundation and equips students with the skills to execute marketing strategies. Students will explore key areas such as sales management, advertising, consumer behavior, and brand/product management, while learning to optimize processes and systems that enhance both consumer experiences and business outcomes. This program prepares students to make informed decisions, create targeted campaigns, and contribute to the overall success of a business.

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Mission

The goal is to equip students with the quality educational tools needed to develop a career of leadership in the marketing profession, provide them with a depth of studies that prepares them to meet the contemporary needs of the business and community they will serve as professionals, and to enable them to be contributing citizens of local, regional and international communities with a valuable and diverse knowledge.

Outcomes

Our program assures that students attain the following outcomes:

1. Demonstrate critical thinking and problem solving abilities in an organization context.
2. Demonstrate effective oral and written communication skills.
3. Demonstrate quantitative reasoning through analysis, synthesis, and interpretation of data.
4. Demonstrate responsible, appropriate, and effective use of information and communication technology (ICT) tools to access, manage, integrate, analyze, evaluate, create and communicate information.
5. Prepare to seek and grow in a professional career path:
   1. Demonstrate a knowledge base specific to marketing.
6. Demonstrate ethical acumen both personally and professionally.

Degree Requirements

General Education Requirements - 39 hours

Communication – 12 hrs.

ENG 133	Technical Communication	3
	Or
ENG 143	College Composition	3
HUM 203	Humanities Seminar	3
SP 203	Effective Speaking	3
COM 213	Business Communication	3

Humanities and Social Science – 9 hrs.

ECO 213	Microeconomics	3
ECO 223	Macroeconomics	3
	Or
ECO 203	Survey of Economics	3
	Social Science Elective (3)	3
	Humanities	3

Mathematics and Science – 12 hrs.

MA 113	College Algebra	3
MA 173	Essential Calculus	3
	Or
MA 163	Applied Math w/Business Concepts	3
MA 253	Statistics	3
	Science Elective (3)	3

Other – 6 hrs.

BA 213	Business Spreadsheets	3
PSY 113	Principles of Psychology	3

Additional Requirements - 81 hours

Take one of the below:

BA 101	University Experience for Ketner School of Business	1
BA 102	University Experience-Business Students	2
UE 101	University Experience	1

*UE 111 Online Learning Orientation for students in the online program

Business Core – 38 hrs.

AC 203	Accounting I	3
AC 213	Accounting II	3
BA 123	Business Concepts	3
BA 201	Professional Development & Strategies	1
BA 453	Global Strategic Management	3
FIN 303	Managerial Finance	3
FIN 353	Personal Finance	3
LAW 203	Business Law & Ethics	3
MGT 353	Designing Operations	3
MGT 363	Organizational Behavior	3
MGT 483	Capstone	3
MK 203	Marketing	3
MGT 473	Capsim Business Simulation	3
	Or
BA 3113	Business Internship	3

Concentration Requirements - 30 hrs.

MK 323	Integrated Marketing Communication	3
MK 363/PSY 3063	Commerce and Consumer Behavior	3
MK 423	Professional Selling	3
MK 433	Marketing Strategy	3
MK 463	Marketing Research	3
	Business Electives (15)	15

Business Elective (300/400 Level) - 15 hours

Applicable courses with following prefixes that align with student career goals and based upon advisor recommendation and approval (AC, BA, COM, ECO, ENT, FIN, GM, HC, HR, INF, LAW, LDR, MGT, MK, SM)

Electives – 13 hrs.

BA 113	Business Computer Applications	3
	Free Electives (10)	10

Total Credit Hours: 120