Spring 2024 Trine Course Catalog

MK 433 Marketing Strategy

Content will explore the processes and methods for identifying and selecting marketing strategies that build brand equity. Course will utilize marketing concepts, consumer behavior theories, and marketing research data as well as explore the changing environments and systems. Prerequisite: MK 203 and MK 363

Credits

3

Lab Hours

0

Lecture Hours

3

Prerequisite

MK 203 and MK 363