MK 423 Professional Selling

This course examines the impact of professional selling in today’s competitive marketplace. Topics examined are analyzing buyer needs, planning effective presentations, developing a professional selling process, human motivation, account relationship, employee compensation and economic incentives along with ethical decision-making. Prerequisite: MK 203, SP 203

Credits

3

Lab Hours

0

Lecture Hours

3

Prerequisite

MK 203, SP 203