Spring 2024 Trine Course Catalog

MK 423 Professional Selling

This course examines the impact of professional selling in today’s competitive marketplace. Topics examined are analyzing buyer needs, planning effective presentations, developing a professional selling process, human motivation, account relationship, employee compensation and economic incentives along with ethical decision-making. Prerequisite: MK 203, SP 203

Credits

3

Lab Hours

0

Lecture Hours

3

Prerequisite

MK 203, SP 203