Fall 2022 Trine Course Catalog

Bachelor of Science in Business Administration - Marketing Major (120 hrs.)

Marketing involves creating and satisfying the demands of consumers. It is the study of the organizations and systems involved in the rendering of personal services to the consumer and the physical distribution of goods from the producer to the consumer. The marketing major will discover career opportunities in the fields of sales management, advertising, market research, retailing, brand/product management, merchandising, and marketing management.

Degree Requirements

General Education Requirements - 39 hours

Communication – 12 hrs.

ENG 133Technical Communication

3

Or

ENG 143College Composition

3

 

HUM 203Humanities Seminar

3

SP 203Effective Speaking

3

COM 213Business Communication

3

Humanities and Social Science – 9 hrs.

ECO 213Microeconomics

3

ECO 223Macroeconomics

3

 

Or

 

ECO 203Survey of Economics

3

Social Science Elective (3)

3

 

Humanities

3

Mathematics and Science – 12 hrs.

MA 113College Algebra

3

 

MA 173Essential Calculus

3

Or

MA 163Applied Math w/Business Concepts

3

 

MA 253Statistics

3

Science Elective (3)

3

Other – 6 hrs.

BA 213Business Spreadsheets

3

PSY 113Principles of Psychology

3

Additional Requirements - 81 hours

Take one of the below:

BA 101University Experience for Ketner School of Business

1

BA 102University Experience-Business Students

2

UE 101University Experience

1

*UE 111 Online Learning Orientation for students in the online program

Business Core – 38 hrs.

AC 203Accounting I

3

AC 213Accounting II

3

BA 123Business Concepts

3

BA 201Professional Development & Strategies

1

BA 453Global Strategic Management

3

FIN 303Managerial Finance

3

FIN 353Personal Finance

3

LAW 203Business Law & Ethics

3

MGT 353Designing Operations

3

MGT 363Organizational Behavior

3

MGT 483Capstone

3

MK 203Marketing

3

 

MGT 473Capsim Business Simulation

3

Or

BA 3113Business Internship

3

 

Concentration Requirements - 30 hrs.

MK 323Integrated Marketing Communication

3

MK 363/PSY 3063Commerce and Consumer Behavior

3

MK 423Professional Selling

3

MK 433Marketing Strategy

3

MK 463Marketing Research

3

Business Electives (15)

15

Business Elective (300/400 Level) - 15 hours

Applicable courses with following prefixes that align with student career goals and based upon advisor recommendation and approval (AC, BA, COM, ECO, ENT, FIN, GM, HC, HR, INF, LAW, LDR, MGT, MK, SM)

Electives – 13 hrs.

BA 113Business Computer Applications

3

Free Electives (10)

10

Total Credit Hours: 120