Bachelor of Science in Business Administration - Marketing Major (120 hrs.)
Marketing involves creating and satisfying the demands of consumers. It is the study of the organizations and systems involved in the rendering of personal services to the consumer and the physical distribution of goods from the producer to the consumer. The marketing major will discover career opportunities in the fields of sales management, advertising, market research, retailing, brand/product management, merchandising, and marketing management.
General Education Requirements – 42 hours
Communication – 9 hrs.
Humanities and Social Science – 12 hrs.
| ECO 213 | Microeconomics | 3 |
| ECO 223 | Macroeconomics | 3 |
| | | |
| | Or | |
| | | |
| ECO 203 | Survey of Economics | 3 |
| | Social Science Elective | 3 |
| | | |
| | Humanities Elective | 6 |
Mathematics and Science – 12 hrs.
Other – 9 hrs.
| BA 213 | Advanced Spreadsheets for Business | 3 |
| PSY 113 | Principles of Psychology | 3 |
| | General Education Electives | 3 |
Additional Requirements – 78 hours
Take one of the below:
| BA 101 | University Experience for Ketner School of Business | 1 |
| BA 102 | University Experience-Business Students | 2 |
| UE 101 | University Experience | 1 |
Business Core – 35-36 hrs.
BA 3113: Advisor will determine the appropriate class
Concentration Requirements - 30 hrs.
| MGT 323 | Leadership | 3 |
| MK 323 | Integrated Marketing Communication | 3 |
| MK 363 | Buyer Behavior | 3 |
| MK 423 | Personal Selling | 3 |
| MK 463 | Marketing Research | 3 |
| MK 473 | Digital Advertising (SEM/SEO) | 3 |
| | Business Electives | 6 |
Business Electives: Any 300 - 400 level from AC, BA, ECO, ENT, FIN, HR, LAW, LDR, MGT, MK
Select Any Two - 6 hrs.
| COM 301 | Media Practicum | 1 |
| COM 343 | Web Content Management | 3 |
| COM 353 | Public Relations Writing & Production | 3 |
| COM 363 | Rhetoric and Persuasion | 3 |
| COM 373 | Topics In Communication | 3 |
| COM 383 | Advanced Writing for the Media | 3 |
| COM 413 | Corporate & Organizational Communication | 3 |
| COM 433 | Media Law & Ethics | 3 |
| COM 453 | Public Relations Planning & Campaigns | 3 |
| COM 483 | Public Affairs Reporting | 3 |
| HOS 303 | Hospitality & Tourism Marketing | 3 |
| HOS 322 | Meeting & Event Planning | 2 |
| MK 313 | Retail Management | 3 |
| MK 343 | International Marketing | 3 |
| MK 353 | The Global Consumer | 3 |
| MK 433 | Marketing Management | 3 |
| MK 483 | Senior Seminar in Marketing | 3 |
| MK 493 | Selected Topics in Marketing | 3 |
| MK 6943 | Strategic Marketing Management | 3 |
| PSY 333 | Psychology of Personality | 3 |
| PSY 343 | Social Psychology | 3 |
| SM 393 | Sport Psychology | 3 |
Electives – 12-13 hrs.
Total Credit Hours: 120