MK 353 The Global Consumer

This course provides a detailed examination into the principles and practices of international marketing as it applies to today's global economy. In-depth studies and analysis will be made of trade and commercial policies and practices, as well as international product adaptation, promotion, distribution, and pricing strategies. The student will examine the international marketing manager's role in the development of an export marketing program. Prerequisites: BA 343, MK 203

Credits

3

Lab Hours

0

Lecture Hours

3

Prerequisite

BA 343, MK 203