MK 313 Retail Management

This is the study of the role of retailing in the domestic and international marketing process. A functional approach is taken in the study of retailing topics of placement, promotion, pricing, inventory control. Also examined are the consumer purchasing behavior and lifestyle profiles to understand growth of nontraditional channels. Prerequisite: MK 203

Credits

3

Lab Hours

0

Lecture Hours

3

Prerequisite

MK 203