Bachelor of Science in Business Administration - Marketing Major (120 hrs.)

Marketing involves creating and satisfying the demands of consumers. It is the study of the organizations and systems involved in the rendering of personal services to the consumer and the physical distribution of goods from the producer to the consumer. The marketing major will discover career opportunities in the fields of sales management, advertising, market research, retailing, brand/product management, merchandising, and marketing management.

Degree Requirements

General Education Requirements - 39 hours

Communication – 12 hrs.

ENG 133	Technical Communication	3
	Or
ENG 143	College Composition	3
HUM 203	Humanities Seminar	3
SP 203	Effective Speaking	3
COM 213	Business Communication	3

Humanities and Social Science – 9 hrs.

ECO 213	Microeconomics	3
ECO 223	Macroeconomics	3
	Or
ECO 203	Survey of Economics	3
	Social Science Elective (3)	3
	Humanities	3

Mathematics and Science – 12 hrs.

MA 113	College Algebra	3
MA 173	Essential Calculus	3
	Or
MA 163	Applied Math w/Business Concepts	3
MA 253	Statistics	3
	Science Elective (3)	3

Other – 6 hrs.

BA 213	Business Spreadsheets	3
PSY 113	Principles of Psychology	3

Additional Requirements - 81 hours

Take one of the below:

BA 101	University Experience for Ketner School of Business	1
BA 102	University Experience-Business Students	2
UE 101	University Experience	1

*UE 111 Online Learning Orientation for students in the online program

Business Core – 38 hrs.

AC 203	Accounting I	3
AC 213	Accounting II	3
BA 123	Business Concepts	3
BA 201	Professional Development & Strategies	1
BA 453	Global Strategic Management	3
FIN 303	Managerial Finance	3
FIN 353	Personal Finance	3
LAW 203	Business Law & Ethics	3
MGT 353	Designing Operations	3
MGT 363	Organizational Behavior	3
MGT 483	Capstone	3
MK 203	Marketing	3
MGT 473	Capsim Business Simulation	3
	Or
BA 3113	Business Internship	3

 

Concentration Requirements - 30 hrs.

MK 323	Integrated Marketing Communication	3
MK 363/PSY 3063	Commerce and Consumer Behavior	3
MK 423	Professional Selling	3
MK 433	Marketing Strategy	3
MK 463	Marketing Research	3
	Business Electives (15)	15

Business Elective (300/400 Level) - 15 hours

Applicable courses with following prefixes that align with student career goals and based upon advisor recommendation and approval (AC, BA, COM, ECO, ENT, FIN, GM, HC, HR, INF, LAW, LDR, MGT, MK, SM)

Electives – 13 hrs.

BA 113	Business Computer Applications	3
	Free Electives (10)	10

Total Credit Hours: 120