Spring 2024 Trine Course Catalog

Marketing Minor (18 hrs.)

Ketner School of Business

Requirements

Core Courses (12 hrs.)

BA 123Business Concepts

3

MK 203Marketing

3

MK 323Integrated Marketing Communication

3

MK 423Professional Selling

3

Marketing Electives (6 hrs.)

COM 301Media Practicum

1

COM 343Web Content Management

3

COM 353Public Relations Writing & Production

3

COM 363Rhetoric and Persuasion

3

COM 373Topics In Communication

3

COM 383Advanced Writing for the Media

3

COM 413Corporate & Organizational Communication

3

COM 433Media Law & Ethics

3

COM 453Public Relations Planning & Campaigns

3

COM 483Public Affairs Reporting

3

MK 313Retail Management

3

MK 343International Marketing

3

MK 353The Global Consumer

3

MK 363/PSY 3063Commerce and Consumer Behavior

3

MK 373Graphic Design Fundamentals

3

MK 433Marketing Strategy

3

MK 453Strategic Digital Marketing Certification

3

MK 463Marketing Research

3

MK 473Digital Advertising

3

MK 483Senior Seminar in Marketing

3

MK 493Selected Topics in Marketing

3

MK 6943Strategic Marketing Management

3

Total Credit Hours: 18