MK 323 Integrated Marketing Communication

The integrated approach to marketing communications is emphasized. Advertising, sales promotion, database/direct marketing, public relations, sponsorship/event marketing, support media, trade promotions, internet marketing, personal selling, and their coordination through a common brand and theme are investigated. Prerequisites: MK 203, SP 203 or COM 163

Credits

3

Lab Hours

0

Lecture Hours

3

Prerequisite

MK 203, SP 203 or COM 163