HOS 303 Hospitality & Tourism Marketing

The objective of this class is to provide the student with an understanding of the techniques used to market the many facets of the hospitality and tourism industry. Packaging pricing, promoting, advertising and merchandising will all be explored as they relate to restaurant sales, hotel occupancy, and the travel and tourism industry. Prerequisite: MK 203

Credits

3

Lab Hours

0

Lecture Hours

3

Prerequisite

MK 203