GM 223 Promotion & Marketing of Golf Facilities

This is a study of the various tools and techniques in golf facility promotion. Social media, traditional advertising mediums, special promotions, sales, brochures, tournaments, fund-raisers, and other advertising opportunities are explored. Students determine target markets for various golfing functions that align with the overall business plan for the facility. Prerequisite: GM 203

Credits

3

Lab Hours

0

Lecture Hours

3

Prerequisite

GM 203