Spring 2023 Trine Course Catalog

MK 473 Digital Advertising

Throughout this course, students will examine the digital advertising strategies used in today’s business world. Key digital marketing strategies that students will explore include on- and off-site SEO, paid search marketing, online advertising, and email marketing. Additionally, students will develop skills in production, implementation, and recommendation of digital marketing leading to business or product success.

Credits

3

Lab Hours

0

Lecture Hours

3

Prerequisite

MK 203

Corequisite

None