Spring 2023 Trine Course Catalog

MK 203 Marketing

The marketing activities necessary to provide goods and services to target customers are examined, as well as the role marketing plays in the social and economic system. The marketing variables of product, promotion, placement, and price are considered in the context of strategic planning, implementation, and control. Prerequisites: BA 123

Credits

3

Lab Hours

0

Lecture Hours

3

Prerequisite

BA 123