Marketing Electives - Choose any MK 300/400 Level courses for a total of 6 hrs.
Business Electives - Complete 9 hours of applicable courses with the following prefixes that align with student career goals and based upon advisor recommendation and approval (AC, BA, COM, ECO, ENT, FIN, GM, HC, HR, INF, LAW, LDR, MGT, MK, SM), including but not limited to the below optional tracks.
Marketing Analytics Track:
BA 433 Business Analytics
INF 263 Data Management
INF 393 Data Visualization
Marketing Management Track:
MGT 323 Leadership
BA 433 Business Analytics
MGT 383 Principles of Project Management
Media Creation/Creativity Track:
MK 373 Graphic Design Fundamentals
COM 243 Digital Media Creation
COM 343 Web Content Management
Sales Track:
MK 423 Professional Selling
BA 433 Business Analytics
COM 233 Intercultural Communication
General Marketing Track:
MK Electives - Choose any MGT 300/400 Level courses for a total of 9 hrs.