Spring 2022 Trine Course Catalog

MK 6943 Strategic Marketing Management

This course examines the collective marketing activities (pricing, promotion, placement, and product) as they relate to the target market. The strategic planning process and how it relates to the overall profitability of the marketing department and a corporate structure will be studied. Prerequisite: Graduate standing

Credits

3

Lab Hours

0

Lecture Hours

3

Prerequisite

Graduate standing