Bachelor of Science in Business Administration - Marketing Major (120 hrs.)
Marketing involves creating and satisfying the demands of consumers. It is the study of the organizations and systems involved in the rendering of personal services to the consumer and the physical distribution of goods from the producer to the consumer. The marketing major will discover career opportunities in the fields of sales management, advertising, market research, retailing, brand/product management, merchandising, and marketing management.
Degree Requirements
General Education Requirements - 39 hours
Communication – 12 hrs.
Humanities and Social Science – 9 hrs.
| ECO 213 | Microeconomics | 3 |
| ECO 223 | Macroeconomics | 3 |
| | | |
| | Or | |
| | | |
| ECO 203 | Survey of Economics | 3 |
| | Social Science Elective | 3 |
| | | |
| | Humanities | 3 |
Mathematics and Science – 12 hrs.
| | | |
| MA 173 | Essential Calculus | 3 |
| | Or | |
| MA 163 | Applied Math w/Business Concepts | 3 |
| | | |
| MA 253 | Statistics | 3 |
| | Science Elective | 3 |
Other – 6 hrs.
Additional Requirements - 81 hours
Take one of the below:
| BA 101 | University Experience for Ketner School of Business | 1 |
| BA 102 | University Experience-Business Students | 2 |
| UE 101 | University Experience | 1 |
*UE 111 Online Learning Orientation for students in the online program
Business Core – 38 hrs.
Concentration Requirements - 30 hrs.
Business Elective (300/400 Level) - 15 hours
Applicable courses with following prefixes that align with student career goals and based upon advisor recommendation and approval (AC, BA, COM, ECO, ENT, FIN, GM, HC, HR, INF, LAW, LDR, MGT, MK, SM)
Electives – 13 hrs.
| BA 113 | Business Computer Applications | 3 |
| | Free Electives | 10 |
Total Credit Hours: 120