MK 473 Digital Advertising (SEM/SEO)

Electronic technologies are applied to the functions of marketing which are product, price, placement, and promotion. E-marketing transforms traditional business using new models that add customer value and increase profitability. The outcome of the course will be the creation of an E-marketing plan. Prerequisite: MK 203

Credits

3

Lab Hours

0

Lecture Hours

3

Prerequisite

MK 203