GM 223 Promotion & Marketing of Golf Facilities
This is a study of the various tools and techniques in golf facility promotion. Social media, traditional advertising mediums, special promotions, sales, brochures, tournaments, fund-raisers, and other advertising opportunities are explored. Students determine target markets for various golfing functions that align with the overall business plan for the facility. Prerequisite:
GM 203
Lab Hours
0
Lecture Hours
3