Marketing Minor (18 hrs.)
Ketner School of Business
Requirements
Core Courses (12 hrs.)
Marketing Electives (6 hrs.)
| COM 301 | Media Practicum | 1 |
| COM 343 | Web Content Management | 3 |
| COM 353 | Public Relations Writing & Production | 3 |
| COM 363 | Rhetoric and Persuasion | 3 |
| COM 373 | Topics In Communication | 3 |
| COM 383 | Advanced Writing for the Media | 3 |
| COM 413 | Corporate & Organizational Communication | 3 |
| COM 433 | Media Law & Ethics | 3 |
| COM 453 | Public Relations Planning & Campaigns | 3 |
| COM 483 | Public Affairs Reporting | 3 |
| MK 313 | Retail Management | 3 |
| MK 343 | International Marketing | 3 |
| MK 353 | The Global Consumer | 3 |
| MK 363/PSY 3063 | Commerce and Consumer Behavior | 3 |
| MK 373 | Graphic Design Fundamentals | 3 |
| MK 433 | Marketing Strategy | 3 |
| MK 453 | Strategic Digital Marketing Certification | 3 |
| MK 463 | Marketing Research | 3 |
| MK 473 | Digital Advertising | 3 |
| MK 483 | Senior Seminar in Marketing | 3 |
| MK 493 | Selected Topics in Marketing | 3 |
| MK 6943 | Strategic Marketing Management | 3 |
Total Credit Hours: 18