MK 6513 Services Marketing
This course will examine how services dominate the US economy and are becoming critical for competitive advantage in companies across the globe and in all industry sectors. Students will determine the unique service approaches to marketing, management, operations, and strategy required to be successful. Students will discuss the development and execution of these strategies. This course is designed to prepare students to function as effective executives in a service economy.
Lab Hours
0
Lecture Hours
3
Cross Listed Courses
None.
Prerequisite
None.
Corequisite
None.