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Fall 2023 Trine Course Catalog

Bachelor of Science in Business Administration - Marketing Major (120 hrs.)

Marketing involves creating and satisfying the demands of consumers. It is the study of the organizations and systems involved in the rendering of personal services to the consumer and the physical distribution of goods from the producer to the consumer. The marketing major will discover career opportunities in the fields of sales management, advertising, market research, retailing, brand/product management, merchandising, and marketing management.

Degree Requirements

General Education Requirements - 39 hours

Communication – 12 hrs.

ENG 133Technical Communication

3
Or
ENG 143College Composition

3
 
HUM 203Humanities Seminar

3
SP 203Effective Speaking

3
COM 213Business Communication

3

Humanities and Social Science – 9 hrs.

ECO 213Microeconomics

3
ECO 223Macroeconomics

3
 
Or
 
ECO 203Survey of Economics

3
Social Science Elective (3)

3
 
Humanities

3

Mathematics and Science – 12 hrs.

MA 113College Algebra

3
 
MA 173Essential Calculus

3
Or
MA 163Applied Math w/Business Concepts

3
 
MA 253Statistics

3
Science Elective (3)

3

Other – 6 hrs.

BA 213Business Spreadsheets

3
PSY 113Principles of Psychology

3

Additional Requirements - 81 hours

Take one of the below:

BA 101University Experience for Ketner School of Business

1
BA 102University Experience-Business Students

2
UE 101University Experience

1

*UE 111 Online Learning Orientation for students in the online program

Business Core – 37 - 39 hrs.

AC 203Accounting I

3
AC 213Accounting II

3
BA 123Business Concepts

3
BA 201Professional Development & Strategies

1
BA 3113Business Internship

3
FIN 303Managerial Finance

3
FIN 353Personal Finance

3
LAW 203Business Law & Ethics

3
MGT 353Designing Operations

3
MGT 363Organizational Behavior

3
MK 203Marketing

3
BA 453Global Strategic Management

3
MGT 483Capstone

3

BA 3111 - BA 3113: Advisor will determine the appropriate class (anywhere between 1 and 3 credits per internship)

Concentration Requirements - 30 hrs.

MK 323Integrated Marketing Communication

3
MK 363/PSY 3063Commerce and Consumer Behavior

3
MK 423Professional Selling

3
MK 433Marketing Strategy

3
MK 463Marketing Research

3
Marketing Elective (6)

6
Business Electives (9)

9

Marketing Electives - Choose any MK 300/400 Level courses for a total of 6 hrs.

Business Electives - Complete 9 hours of applicable courses with the following prefixes that align with student career goals and based upon advisor recommendation and approval (AC, BA, COM, ECO, ENT, FIN, GM, HC, HR, INF, LAW, LDR, MGT, MK, SM), including but not limited to the below optional tracks.

Marketing Analytics Track:
BA 433 Business Analytics
INF 263 Data Management
INF 393 Data Visualization

Marketing Management Track:
MGT 323 Leadership
BA 433 Business Analytics
MGT 383 Principles of Project Management

Media Creation/Creativity Track:
MK 373 Graphic Design Fundamentals
COM 243 Digital Media Creation
COM 343 Web Content Management

Sales Track:
MK 423 Professional Selling
BA 433 Business Analytics
COM 233 Intercultural Communication

General Marketing Track:
MK Electives - Choose any MGT 300/400 Level courses for a total of 9 hrs.

Electives – 12-14 hrs.

Free Electives (12-14)

12-14

Total Credit Hours: 120