MK 483 Senior Seminar in Marketing

This is an integrative capstone course which brings together all the functional areas of marketing. The focus is on decision-making and problems in marketing strategy. Students will study marketing considerations and responses to changes in the customer, legal, trade, technological and regulatory environments. This course includes the preparation and organization of a comprehensive marketing plan. Prerequisite: MK 203, MK 463, and Senior standing (last two semesters of school)

Credits

3

Lab Hours

0

Lecture Hours

3

Prerequisite

MK 203, MK 463, and Senior standing (last two semesters of school)