MK 363 Buyer Behavior

Studies in this course include consumer and organizational buying behavior, as well as determinants of this behavior. Consumer characteristics, including attitudes and behaviors, processing of information, as well as consumer cultural, psychological and communication theories are also studied. Course also examines industrial perspectives; the unique aspects of organizational markets and how they differ from individual consumer behavior. (Same as PSY 363) Prerequisite: MK 203

Credits

3

Lab Hours

0

Lecture Hours

3

Cross Listed Courses

PSY 363

Prerequisite

MK 203