COM 153 Principles of Public Relations

Considers the nature, history, and types of public relations. Analyzes PR's crucial management functions and the role of research in planning, executing, and evaluating PR efforts, as well as changes in PR due to social and new media. Notes PR's relationship to management and marketing as well as PR's varied careers and career flexibility that PR education and training provides.

Credits

3

Lab Hours

0

Lecture Hours

3